Planning for 2015

As is customary for marketing heads at this time of year, we’re looking ahead and planning for 2015 to get some idea of what we can expect from the coming year. The good news is that there are lots of positives to take us into the new year and here’s our top 15…

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1. Ireland will continue to be the fastest growing economy in the European Union as Irish and foreign-owned companies start to invest again

2. Business and consumer confidence is set to increase even further than it did in 2014 

3. Retail sales are on a firm upward trend – meet your customer in 2015 (albeit a US one!)…

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4. Private consumption growth (year-on-year) turned positive for the first time since 2012 and this will continue into 2015

5. Unemployment (though still too high) is set to fall to 8% in 2015

6. Sustained growth is set to continue next year at around 3.6%

7. We get to celebrate some cool milestones like the 150th anniversary of the birth of one of our cultural icons, Nobel Laureate W.B. Yeats

8. Our current creatives continue to shine on a world stage, from musicians like Hozier (who played the Victoria’s Secret Fashion Show earlier this month) to brilliant Irish designers like Don O’Neill, Simone Rocha and Emma Manley

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9. The Web Summit will be bigger and better… already a massive success this year and that’s without decent broadband. Imagine what it will bring in 2015, when hopefully (and we’re optimistic) the RDS will have sorted out its WIFI issues

10. Ireland is set to become a new technology hub for central and Eastern European firms looking to access the US market – that’s according to PwC

11. It’s set to be a good year for food lovers – 2015 marks the anniversary of the world’s first restaurant, which was opened 250 years ago by Mr. Boulanger in France. We suspect there’ll be lots of restaurants celebrating this milestone in their own unique way…

12. Content marketing remains king – more and more brands will become publishers of useful content that customers will actually thank them for. Writing is where it’s at…

13. Travel becomes more ‘local’ than ever and Ireland is perfectly placed to deliver the kinds of authentic experiences tourists are looking for

14. Our food scene is bustling and set to thrive even more next year

15. Ireland is open for business in 2015 – Are you? Now is the time to get your business ready and we are here to help…

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Ten Reasons to Visit Donegal this Summer

Having worked in Dublin for years, we’re now spending a lot of our time in the northwest and it has occurred to us that a lot of people never consider Donegal as a place to visit. After a quick over-the-phone survey of our ‘down-the-country’ friends, the general consensus is that we’re very far away. But that argument should have gone out the window with the Slane, Ardee and Monaghan bypasses. They shortened the journey from Dublin to approx three hours, which is pretty much on par with other destinations on the western seaboard.

Here’s our top ten reasons to head northwest this summer (it’s worth pointing out that some of those included in this list are clients, while others are featured because we admire what they do)…

1. Wild Atlantic Way – get away from it all with breathtaking views, rugged beaches and stunning scenery. We have it all, and more…

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2. Earagail Arts Festival – there’s no doubt that these two weeks in July (12 – 26) are a brilliant time to visit the county. It’s a two week celebration of music, theatre, visual arts, film, literature, circus and carnival. It’s also one of the flagship Donegal events along the Wild Atlantic Way and there’s something for the whole family to enjoy.

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3. Donegal is one of the best places in the world to experience the traditional authentic Irish pub. We’re absolutely spoilt for choice from Conways in Ramelton to Nora’s in Kilmacrennan and The Traveller’s Inn in Milford. Sip a pint by the fireside, meet the local characters and listen to traditional music sessions you’ll never forget

4. Sample our home brew – Kinnegar Brewing produces a delicious range of farmhouse beers, including Baxters 1867, which is exclusive to The Traveller’s Inn, Milford. Visit the brewery to get the inside track on the brewing process and sample some of the range

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5. We have accommodation to suit all styles at really affordable rates, from period homes like Rathmullan HouseCastle Grove and  Frewin (pictured below), to alternatives like the wonderfully luxurious Donegal Glamping in Portsalon

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6. We live outdoors so come and enjoy our beautiful landscape. Go hill walking or surfing, climb our mountains and swim in our lakes. We’re also reliably told that Donegal has some of the best golf links courses in the country – Rosapenna, Portsalon and Ballyliffin 

7. Cliffs of Moher eat your heart out, because we have the highest sea cliffs in Europe at Slieve League. Take a boat trip to appreciate the sheer size of the cliff face.

8. We’re brimming with creative types, from artists to designers and everything in between – you never know what or whom you might discover… like Ramelton artist Zara McDaid, who recently won the opportunity to have this piece displayed in Times Square

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 9. Visit our islands – when’s the last time you had an island picnic off the west coast of Ireland? What’s stopping you? Check out the ferry timetables and make it happen. And why not schedule your visit to coincide with Arranmore’s inaugural Swell Festival?

10. Finally, don’t just take our word for it, take a leaf out of Hollywood star Paul Rudd’s little black book – after all, (to paraphrase his Anchorman character) ‘60% of the time, he’s right every time!’. Here he is telling David Letterman about his recent trip to Donegal…

Enjoy your summer, wherever it takes you and feel free to send us your suggestions for future posts… email mary@therightangle.ie 

Tourism in Ireland in 2014

We’ve started working with some clients in the hospitality sector and it has got us thinking about what tourists can expect of Ireland in 2014.

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In the wake of The Gathering, there certainly appears to be an upsurge of confidence in the tourism sector, with independent researchers indicating that the project delivered 250-275,000 overseas visitors in 2013. According to the website, 5,000 gatherings were held in honour of returning friends, loved ones and connections from around the world. The initiative is reported to have generated double digit growth in the number of US tourists visiting our shores and around €170 million in revenue.

So, where does that leave us for the coming year? Well, Minister for Transport, Tourism & Sport Leo Varadkar is determined to build on this success for 2014 and the focus now is to empower local authorities to lead community tourism initiatives in each area.

The launch of Destination Dublin hopes to grow tourism in the captial and enhance tourists’ experience of the city. The initiative was launched in direct response to feedback from tourists who found the city dull.

And developments like the Wild Atlantic Way, due for launch in March 2014, are certainly on the right track.