Things I Have Learned from The Right Angle

In January we were delighted to welcome Hui Chin Tan to our team. Hui is from Malaysia and came to Letterkenny to study a Masters of Science in Management and Marketing Practice at LYIT. She joined us for a three-month placement and we loved having her! Sadly, we said farewell to her today with an Easter themed afternoon tea, but before she finished up, she very kindly wrote a blog about the things she learned during her time here, which you can read below. We’ve kept it very much in Hui’s own words as that is part of the magic of the piece! Happy Easter everyone.

 

 

During my internship, I have learnt how Public Relations (PR) and social media can work for business. I have started my work practically from the first day of the first week of internship. Thus, I have learnt various knowledge and skills in marketing within the industrial training period. From this, I absorb about how a PR company can help their clients increase their brand awareness and thus increase their sales. And through my observation, I think that the impact of online social media is very important to all marketing sector for all business. Managing Director of The Right Angle is Mary Crawford who is supported by Grace Shields, Client Services Manager. Two of them is very kind and they had taught and assisted me on all the skills that I am unfamiliar with.

 

 

I have practically learned about some basic information in marketing skills which is very different from the things that I learn in theory. I have learned to do some business writing in order to help the business promote their products and events. And through this, I have a chance to improve my English writing skills.

 

In addition, I also learn how to use Canva to design graphic for commercial purposes. And I have done many designs for a different kind of business to promote their events and products. They also teach me about how to make a research on FM’s DJ and do a Press List in Excel to save all the information and details that I have found. Other than that, I have experienced the video shooting section while working in The Right Angle and this enables me to see the behind scenes of a video making. I have been observing how an interview is made and how the respondent introduces themselves and their company.

 

 

In addition, I have learned about the practice of Microsoft Excel. I learnt about how to work up a critical path for a business. I start to work on it by referencing a sample template and based on that format I start to plan and customise the events which are suitable for a business. Other than that, I also help to fill in the Excel spreadsheet template using names and email addresses from the company account. Not only this, but I also need to update with the event’s exhibitors list. And through this, I have learnt how to use Excel more expertly.

 

Furthermore, I learnt how to update social media sites for the clients’ company, for example, update their company’s website, Facebook timeline posts and information. And this is very important to let all the audience know about the company and what services and products that they offer. Also, I have done several types of blog posts for some business in order to introduce their places and thus encourage people to visit their hotel and restaurants.

 

Besides, I have learnt something new which is make up a PowerPoint file for the client’s company let the company know what The Right Angle has done for their advertising recently. Through this, the client can have clear details about how their money was spent based on the outcome.

 

 

Also, I gain some knowledge about how the social media competitions run when I work with the database collection. All the business needs to update a new database of their clients when there is a new competition for their audience. And most databases the company get, the more information the company get from their clients and this will help to boost up numbers of invitation for the next company events. In addition, I also run through the process of select and pick out potential winners from the competition and from this I need to make sure the potential winners have attended the competition with the rules required. This is because we need to ensure there will be no problems occurring because the winner did not match with the rules required.

 

During my internship, I have learnt and done a press release for some business in order to send to the journalist. In addition, I also work on listing press release for an event to find out more information about the event or festival in order to let the audience know more about the events. Others than that, I have learnt something new which is build up a mail Chimp for business and this can help to send the invitation to their existing clients. I learn how to use the mail Chimp step by step and I use about half an hour to pick up the skills.

 

Throughout my work placement, the most things that I have done is mainly based on the graphic design. I have designed numerous graphics included bios for those company, company logo, flyer, Facebook post, Facebook cover, banner advertisements, competition graphics and so on. Also, through my industrial training I have gone through some of Ireland’s celebration events, for example, Valentine’s Day, St. Patrick’s Day, Mother’s Day, Halloween and so on. I found that social media advertisement plays the main role during this celebration. Many companies will advertise heavily mainly in those few days in order to inspire consumers to spend on their products and services. And this really works.

Work is what you do, not where you go.

We’ve had the pleasure of living in, working in and visiting cities all over the world, but relocating to Ireland’s north-western shore is one of the smartest decisions we’ve ever made.

 

Regular trips to the capital keep us connected and fresh, but we’re living proof that you don’t need to be in a city to run a busy PR agency. In our experience, excellent service, a good broadband connection and the phone and tablet of your choice are all that’s required.

 

We relish the best of both worlds and love working with brands (big and small) to ensure they’re on the radar of key media and influencers. For us, work is what we do, not where we go, and ultimately, results are what count. Luckily we have plenty of those; have a scroll through some of our best bits below, and then give us a shout to see how we might help you in 2018….

 

THE GLOSS for BRILLIANT INC.

The Gloss

IRISH TIMES FOR CHAOSnHARMONY

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IMAGE for ACUPUNCTURE COUNCIL OF IRELAND

Image Magazine October Issue

IRISH EXAMINER for PUKKA HERBS

Irish Examiner

HOTPRESS for BREWDOG

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WOMAN’S WAY for ACUPUNCTURE COUNCIL OF IRELAND

Woman's Way

IRISH TATLER for FLORENCE FOOD CO.

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IRISH TIMES MAGAZINE for EARAGAIL ARTS FESTIVAL

Irish Times for EAF

IRISH INDEPENDENT for THE SCOOP FOUNDATION

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XPOSE for PUKKA HERBS

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HOTEL AND RESTAURANT TIMES for SLIABH LIAG DISTILLERY

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IRISH INDEPENDENT for EARAGAIL ARTS FESTIVAL

Irish Indepenent for EAF

SUNDAY BUSINESS POST for RASCALS BREWING CO.

SBP

DERMOT AND DAVE AND KEY INFLUENCERS FOR PADDYO’S

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IRISH INDEPENDENT WEEKEND MAGAZINE for MCNUTT OF DONEGAL & THE DONEGAL SHOP

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IRELAND AM for ACUPUNCTURE COUNCIL OF IRELAND

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IRISH INDEPENDENT CHRISTMAS GIFTGUIDE for MICHAEL MURPHY SPORTS & LEISURE

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RTE’S NATIONWIDE for IRELAND’S FIRST OUTDOOR EARLY LEARNING SCHOOL

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Get in touch today and let us help you get to where you need to be in 2018…. email [email protected] or call 0872774739.

World Class Wilderness

 

There are many benefits to living and working in one of Ireland’s most beautiful counties. We have over 1,000 km of coastline on the Wild Atlantic Way and our natural landscape means we benefit from a sports and social club like no other.

National Geographic Traveller put Donegal at the top of its #CoolList for 2017, citing our world class wilderness as one of many things that set us apart. And while that wilderness is all around us, it’s also our connectedness that makes this a great place to live and do business.

And it seems we’re not alone in our thinking. The Local Enterprise Office, Donegal County Council commissioned this video highlighting some of the many great businesses running and growing their operations from our northern shores….

 

 

 

 

 

 

16 Things We Learned On Day One of Donegal Business Week…

1. Marketing is ‘More than a Leaflet’

Marketing expert Geoff Ramm (@GeoffRamm) kicked off the week with an energetic and interactive seminar on marketing, sharing his observations, anecdotes and some memorable customer service and marketing ideas to demonstrate that marketing is so much more than just a leaflet.

 

2. Customer Service is King – no amount of excellent marketing can compete with a negative customer experience, so it’s imperative that you get that right first.

 

3. Make the Basics Work Harder for You – put the power of your brand in someone’s hand by being creative with your business cards and leaflets. For instance, if you’re an electrician, why not have a business card that glows in the dark? Or if you work in tourism, avoid the standard sized leaflets that every other business uses. Think differently to help your business stand out from competitors.

 

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4. Get Personal – think about who you want to target and get personal. Refer to people by name and amplify your customer relationships by using Eyejot to send personalised messages.

 

5. Stack ‘Em High – when you’re exhibiting at an event, stack your brochures and leaflets high, rather than displaying them in a nice arrangement. People don’t like to mess with your display, if it looks too nice.

 

6. Give Added Value – think about ways to surprise and delight your customers. This petrol station in South Africa has been writing positive messages for customers on its noticeboard for the past 40 years. Thanks to @GeoffRamm for these tips…

 

 

7. If the competition is going one way, you go the other – don’t be afraid to be different. Geoff Ramm gave the example of the kids-only hair salon, which doubled its business by theming the salon for kids. Key attractions included characters which the children could identify with, as well as super-hero themed hair cutting stations and a front window with peep holes at children’s eye level to encourage engagement. Geoff gave another example of an ironing business that implemented this quirky mail shot and saw an 8% increase in business in one week…

 

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8. Getting to Grips with Digital Marketing is Easier than You Might Think – Maeve Kneafsey, Marketfinder.com, shared her insights of how businesses can use social media to build their brands. Setting goals is key to success and before starting online, businesses need to understand what they are trying to achieve. Digital’s job is to support you in reaching those goals in a faster, better and sometimes cheaper way.

 

9. Online and offline are not two different worlds – they are the same world. Your objectives for online should be the same as those for offline.

 

10. Be consistent – this is key when using social media. @maeve-kneafsey referenced  The Happy Pear and Hairy Baby as two businesses that have used social media to great effect in building their brand.

 

11. Understand your audience’s needs – you can’t be all things to all people. Do a profile of your target audience to segment the most important ones, then figure out how they want to engage with you online.

 

12. Ask Yourself Why? –Darragh Doyle, Audience Strategist, @darraghdoyle talked about social, SEO and strategy, emphasising the importance of not having social media just because everyone else has. Ask yourself why am I doing this and what do I want to achieve. Always think about who you’re talking to, why you’re talking to them and what you want to get out of it.

 

13.Think – @darraghdoyle had this advice for anyone posting online…

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14. Keep it Local – share content that is of interest to your local area, for example, old photos are a great way to encourage engagement and social sharing. Here is Darragh’s online checklist for businesses and his recipe for success online…

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15. Keep it Real – Darragh closed his presentation with this great line… ‘Be a person online and in real life’

16. There’s Lots More to ComeDonegal Business Week continues all week, so there are still four more great days ahead. Check out the range of events and make the time for your business by registering now at www.localenterprise.ie/donegal or contact LEO on 074 91 60735.

Michael Murphy talks to Chloe Magee…

Irish Law Awards at The Four Seasons

Wishing all the finalists of the Irish Law Awards the best of luck in advance of tomorrow’s event in The Four Seasons. The awards commend excellence in Irish law and recognise the outstanding achievements and exemplary practices of leading law firms, legal practitioners and in-house legal teams across the country.

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Our host Miriam O’Callaghan will present the awards across 25 categories, including a Special Merit Award and a Lifetime Achievement Award. This year saw a 20% increase in the number of nominations and you can check out the full list of finalists here

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From Rock Bottom to Top of the World

We’re just back from a wonderfully inspiring evening in the company of Donegal businessman and Everest conquerer Jason Black. Recounting the details of his expedition to Everest last May, Jason kept the packed house at An Grianan Theatre captivated for  close to three hours.

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We’re big fans of the stage production Tom Crean Antartic Explorer and Jason’s event tonight reminded us of a modern day version of that story. His ability to bring his experiences on the mountain to life and relate them back to everyday life was  impressive. His passion for his homeland, hometown and home county shone through and you could feel his energy lift the spirits in the room.

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Like every life that’s fully lived, Jason’s tale is not without heartache. However, he is determined to use the trauma of bullying in childhood, losing his mother to cancer and the tragic death of his brother as a driving and guiding force in his life. He talks about ‘everyone having their own Everest to climb’, whether that’s suicide, depression, unemployment or financial worries. But his message is simple… ‘there is nothing that cannot be achieved’. It was a really worthwhile night.

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Supernatural FX Showreel

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John Veen Famous Musician

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Earth’s volcano timelapse

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