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“If you don’t tell your story, someone else will.” – Unknown
Regardless of whether or not you are part of the conversation, your customers are already telling the story of your business; or at least, their perception of your business. Word of mouth is as powerful (or damaging) as it ever was and now there are more channels than ever to spread the message.
Where previously brands controlled the means of broadcast (through PR, advertising and news coverage), consumers, empowered by social media, are now firmly in control. Naturally, this is a good thing. Social media is nothing to be scared of: you just need to be able to stand over everything you do, (which, irrespective of online chat, should be the case anyway).
If something is not right with your business offering, you need to address it – and social media is perfect for this. It allows you unprecedented access to your customers and enables you to turn unhappy ones into fans by dealing with them directly, quickly, and efficiently. So, be part of the conversation and tell your own story. And if you’re not sure where to start, then drop us a line.