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Predictions for 2014

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By its very nature, the start of a new year heralds lots of predictions and trend alerts. From wearable technology to the death of Facebook, here are some of the things experts are predicting for 2014.

Almost everyone is in agreement that the coming year will be a challenging one for Facebook, as teens turn away from parents and grandparents watching their every move. The overriding feeling among teenagers is that Facebook is no longer cool and kids are using Twitter, Instagram and Snapchat to share photos and stay in touch with each other, away from prying eyes. Sky News is declaring the social network dead and buried (something we blogged about last summer) and The Huffington Post has11 reasons to quit Facebook this year.

Silicon Republic is predicting that the adage “work is what you do, not where you go” will never be truer than in 2014 and Social Media Today is forecasting a killer year for social media and small business with 11 web marketing and social media trends that will shape 2014

For the movies buffs among you, Movie Insider is predicting a year of sequels and remakes and Pinterest has a world of fashion trends. The BBC asked its panel of experts for the big news stories of 2014 and the International Business Times takes a look at the travel trends for the coming year. Wherever 2014 takes you, have a good one! And, whatever your resolutions, just remember…

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Tell Your Own Story

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 “If you don’t tell your story, someone else will.” –                                                                                                                       Unknown

Regardless of whether or not you are part of the conversation, your customers are already telling the story of your business; or at least, their perception of your business. Word of mouth is as powerful (or damaging) as it ever was and now there are more channels than ever to spread the message.

Where previously brands controlled the means of broadcast (through PR, advertising and news coverage), consumers, empowered by social media, are now firmly in control. Naturally, this is a good thing. Social media is nothing to be scared of: you just need to be able to stand over everything you do, (which, irrespective of online chat, should be the case anyway).

If something is not right with your business offering, you need to address it – and social media is perfect for this. It allows you unprecedented access to your customers and enables you to turn unhappy ones into fans by dealing with them directly, quickly, and efficiently. So, be part of the conversation and tell your own story. And if you’re not sure where to start, then drop us a line.