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Lily Allen for John Lewis

When it comes to Christmas commercials in recent years, none is more anticipated than the one from John Lewis.

This year sees Lily Allen make her musical comeback with a cover of Keane’s 2004 single ‘Somewhere Only We Know’ played over an animated woodland tale, which sees a hare make sure his best friend the bear wakes up from hibernation to experience the magic of Christmas morning.

The campaign uses hand drawn animal animations designed by the team who worked on Disney classics such as The Lion King. It’s cute and already has over 10 million views on You Tube, but at a whopping £7 million, it would also need to be very effective…