Planning for 2015

As is customary for marketing heads at this time of year, we’re looking ahead and planning for 2015 to get some idea of what we can expect from the coming year. The good news is that there are lots of positives to take us into the new year and here’s our top 15…

rsz_11

1. Ireland will continue to be the fastest growing economy in the European Union as Irish and foreign-owned companies start to invest again

2. Business and consumer confidence is set to increase even further than it did in 2014 

3. Retail sales are on a firm upward trend – meet your customer in 2015 (albeit a US one!)…

Picture1

4. Private consumption growth (year-on-year) turned positive for the first time since 2012 and this will continue into 2015

5. Unemployment (though still too high) is set to fall to 8% in 2015

6. Sustained growth is set to continue next year at around 3.6%

7. We get to celebrate some cool milestones like the 150th anniversary of the birth of one of our cultural icons, Nobel Laureate W.B. Yeats

8. Our current creatives continue to shine on a world stage, from musicians like Hozier (who played the Victoria’s Secret Fashion Show earlier this month) to brilliant Irish designers like Don O’Neill, Simone Rocha and Emma Manley

rsz_simonerocha

9. The Web Summit will be bigger and better… already a massive success this year and that’s without decent broadband. Imagine what it will bring in 2015, when hopefully (and we’re optimistic) the RDS will have sorted out its WIFI issues

10. Ireland is set to become a new technology hub for central and Eastern European firms looking to access the US market – that’s according to PwC

11. It’s set to be a good year for food lovers – 2015 marks the anniversary of the world’s first restaurant, which was opened 250 years ago by Mr. Boulanger in France. We suspect there’ll be lots of restaurants celebrating this milestone in their own unique way…

12. Content marketing remains king – more and more brands will become publishers of useful content that customers will actually thank them for. Writing is where it’s at…

13. Travel becomes more ‘local’ than ever and Ireland is perfectly placed to deliver the kinds of authentic experiences tourists are looking for

14. Our food scene is bustling and set to thrive even more next year

15. Ireland is open for business in 2015 – Are you? Now is the time to get your business ready and we are here to help…

rsz_2getting-your-content-calendar-ready-for-2015

 

Tifamade

We love this from Tifamade – sandwiches and cakes on two wheels. Tiffany Iung started delivering sandwiches in and around Paris in 2010 when she was looking for a way to combine her two passions: feeding people and riding her bike.

about-tifa

It’s homemade food with ingredients carefully chosen from the farmer’s market, all wrapped up in ecological packaging. The sandwiches and cakes are presented in a lovely old suitcase, which is very cute indeed.

IMG_2566

For a cool and quirky alternative closer to home, we love The Cake Cafe in Dublin

the-cake-cafe

 

Tell Your Own Story

 “If you don’t tell your story, someone else will.” –                                                                                                                       Unknown

tell your story ring-600x600Regardless of whether or not you are part of the conversation, your customers are already telling the story of your business; or at least, their perception of your business. Word of mouth is as powerful (or damaging) as it ever was and now there are more channels than ever to spread the message.

Where previously brands controlled the means of broadcast (through PR, advertising and news coverage), consumers, empowered by social media, are now firmly in control. Naturally, this is a good thing. Social media is nothing to be scared of: you just need to be able to stand over everything you do, (which, irrespective of online chat, should be the case anyway).

If something is not right with your business offering, you need to address it – and social media is perfect for this. It allows you unprecedented access to your customers and enables you to turn unhappy ones into fans by dealing with them directly, quickly, and efficiently. So, be part of the conversation and tell your own story. And if you’re not sure where to start, then drop us a line.