Writing in the Journal des Dames et des Modes, (issue no.11 on 10th September 1912), Lucie Delarue-Mardrus noted: “if it were simply a matter of clothing oneself, fashion would certainly not exist. But it is above all a matter of attiring oneself, and whoever says attire says ornament, and whoever says ornament says art… So, ladies, be stylish. It is a great civic duty. Though Notre-Dame is a cathedral, it is nonetheless une dame. May your exterior be also the cathedral of your soul.”
The Chester Beatty Library has a wonderful exhibition celebrating this Parisian fashion magazine. Running until March 30th, Costumes Parisiens has almost 150 of the Journal’s unique fashion illustrations. The exhibition is a vivid record of Parisian culture and fashion in the last years of the Belle Époque.