Samsung’s $14bn is Biggest Marketing Budget in History

We’re somewhat staggered by the news that Samsung will have spent $14bn on marketing and promotion of its products this year – more than Iceland’s total GDP. Only time will tell if it works in the battle to take market share from its chief rival, Apple. Reuters has an interesting take on the brand’s efforts, which highlights¬†the money it’s spending doesn’t always bring about the desired result.

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