Work is what you do, not where you go.

We’ve had the pleasure of living in, working in and visiting cities all over the world, but relocating to Ireland’s north-western shore is one of the smartest decisions we’ve ever made.

 

Regular trips to the capital keep us connected and fresh, but we’re living proof that you don’t need to be in a city to run a busy PR agency. In our experience, excellent service, a good broadband connection and the phone and tablet of your choice are all that’s required.

 

We relish the best of both worlds and love working with brands (big and small) to ensure they’re on the radar of key media and influencers. For us, work is what we do, not where we go, and ultimately, results are what count. Luckily we have plenty of those; have a scroll through some of our best bits below, and then give us a shout to see how we might help you in 2018….

 

THE GLOSS for BRILLIANT INC.

The Gloss

IRISH TIMES FOR CHAOSnHARMONY

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IMAGE for ACUPUNCTURE COUNCIL OF IRELAND

Image Magazine October Issue

IRISH EXAMINER for PUKKA HERBS

Irish Examiner

HOTPRESS for BREWDOG

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WOMAN’S WAY for ACUPUNCTURE COUNCIL OF IRELAND

Woman's Way

IRISH TATLER for FLORENCE FOOD CO.

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IRISH TIMES MAGAZINE for EARAGAIL ARTS FESTIVAL

Irish Times for EAF

IRISH INDEPENDENT for THE SCOOP FOUNDATION

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XPOSE for PUKKA HERBS

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HOTEL AND RESTAURANT TIMES for SLIABH LIAG DISTILLERY

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IRISH INDEPENDENT for EARAGAIL ARTS FESTIVAL

Irish Indepenent for EAF

SUNDAY BUSINESS POST for RASCALS BREWING CO.

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DERMOT AND DAVE AND KEY INFLUENCERS FOR PADDYO’S

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IRISH INDEPENDENT WEEKEND MAGAZINE for MCNUTT OF DONEGAL & THE DONEGAL SHOP

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IRELAND AM for ACUPUNCTURE COUNCIL OF IRELAND

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IRISH INDEPENDENT CHRISTMAS GIFTGUIDE for MICHAEL MURPHY SPORTS & LEISURE

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RTE’S NATIONWIDE for IRELAND’S FIRST OUTDOOR EARLY LEARNING SCHOOL

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Get in touch today and let us help you get to where you need to be in 2018…. email mary@therightangle.ie or call 0872774739.

World Class Wilderness

 

There are many benefits to living and working in one of Ireland’s most beautiful counties. We have over 1,000 km of coastline on the Wild Atlantic Way and our natural landscape means we benefit from a sports and social club like no other.

National Geographic Traveller put Donegal at the top of its #CoolList for 2017, citing our world class wilderness as one of many things that set us apart. And while that wilderness is all around us, it’s also our connectedness that makes this a great place to live and do business.

And it seems we’re not alone in our thinking. The Local Enterprise Office, Donegal County Council commissioned this video highlighting some of the many great businesses running and growing their operations from our northern shores….

 

 

 

 

 

 

16 Things We Learned On Day One of Donegal Business Week…

1. Marketing is ‘More than a Leaflet’

Marketing expert Geoff Ramm (@GeoffRamm) kicked off the week with an energetic and interactive seminar on marketing, sharing his observations, anecdotes and some memorable customer service and marketing ideas to demonstrate that marketing is so much more than just a leaflet.

 

2. Customer Service is King – no amount of excellent marketing can compete with a negative customer experience, so it’s imperative that you get that right first.

 

3. Make the Basics Work Harder for You – put the power of your brand in someone’s hand by being creative with your business cards and leaflets. For instance, if you’re an electrician, why not have a business card that glows in the dark? Or if you work in tourism, avoid the standard sized leaflets that every other business uses. Think differently to help your business stand out from competitors.

 

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4. Get Personal – think about who you want to target and get personal. Refer to people by name and amplify your customer relationships by using Eyejot to send personalised messages.

 

5. Stack ‘Em High – when you’re exhibiting at an event, stack your brochures and leaflets high, rather than displaying them in a nice arrangement. People don’t like to mess with your display, if it looks too nice.

 

6. Give Added Value – think about ways to surprise and delight your customers. This petrol station in South Africa has been writing positive messages for customers on its noticeboard for the past 40 years. Thanks to @GeoffRamm for these tips…

 

 

7. If the competition is going one way, you go the other – don’t be afraid to be different. Geoff Ramm gave the example of the kids-only hair salon, which doubled its business by theming the salon for kids. Key attractions included characters which the children could identify with, as well as super-hero themed hair cutting stations and a front window with peep holes at children’s eye level to encourage engagement. Geoff gave another example of an ironing business that implemented this quirky mail shot and saw an 8% increase in business in one week…

 

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8. Getting to Grips with Digital Marketing is Easier than You Might Think – Maeve Kneafsey, Marketfinder.com, shared her insights of how businesses can use social media to build their brands. Setting goals is key to success and before starting online, businesses need to understand what they are trying to achieve. Digital’s job is to support you in reaching those goals in a faster, better and sometimes cheaper way.

 

9. Online and offline are not two different worlds – they are the same world. Your objectives for online should be the same as those for offline.

 

10. Be consistent – this is key when using social media. @maeve-kneafsey referenced  The Happy Pear and Hairy Baby as two businesses that have used social media to great effect in building their brand.

 

11. Understand your audience’s needs – you can’t be all things to all people. Do a profile of your target audience to segment the most important ones, then figure out how they want to engage with you online.

 

12. Ask Yourself Why? –Darragh Doyle, Audience Strategist, @darraghdoyle talked about social, SEO and strategy, emphasising the importance of not having social media just because everyone else has. Ask yourself why am I doing this and what do I want to achieve. Always think about who you’re talking to, why you’re talking to them and what you want to get out of it.

 

13.Think – @darraghdoyle had this advice for anyone posting online…

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14. Keep it Local – share content that is of interest to your local area, for example, old photos are a great way to encourage engagement and social sharing. Here is Darragh’s online checklist for businesses and his recipe for success online…

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15. Keep it Real – Darragh closed his presentation with this great line… ‘Be a person online and in real life’

16. There’s Lots More to ComeDonegal Business Week continues all week, so there are still four more great days ahead. Check out the range of events and make the time for your business by registering now at www.localenterprise.ie/donegal or contact LEO on 074 91 60735.

Irish Law Awards at The Four Seasons

Wishing all the finalists of the Irish Law Awards the best of luck in advance of tomorrow’s event in The Four Seasons. The awards commend excellence in Irish law and recognise the outstanding achievements and exemplary practices of leading law firms, legal practitioners and in-house legal teams across the country.

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Our host Miriam O’Callaghan will present the awards across 25 categories, including a Special Merit Award and a Lifetime Achievement Award. This year saw a 20% increase in the number of nominations and you can check out the full list of finalists here

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From Rock Bottom to Top of the World

We’re just back from a wonderfully inspiring evening in the company of Donegal businessman and Everest conquerer Jason Black. Recounting the details of his expedition to Everest last May, Jason kept the packed house at An Grianan Theatre captivated for  close to three hours.

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We’re big fans of the stage production Tom Crean Antartic Explorer and Jason’s event tonight reminded us of a modern day version of that story. His ability to bring his experiences on the mountain to life and relate them back to everyday life was  impressive. His passion for his homeland, hometown and home county shone through and you could feel his energy lift the spirits in the room.

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Like every life that’s fully lived, Jason’s tale is not without heartache. However, he is determined to use the trauma of bullying in childhood, losing his mother to cancer and the tragic death of his brother as a driving and guiding force in his life. He talks about ‘everyone having their own Everest to climb’, whether that’s suicide, depression, unemployment or financial worries. But his message is simple… ‘there is nothing that cannot be achieved’. It was a really worthwhile night.

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The Panama Legacy – Smythson

To coincide with the launch of the Panama leather goods collection, Smythson has collaborated with young British artist Quentin Jones.

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We paid a visit to the recently refurbished flagship store on Bond Street to check out the exhibition, which consists of a series of ten artworks inspired by the Panama diary. Each of the pieces focuses on an individual high profile figure, from past or present, exploring their relationship with their Panama diary or book. The list of subjects includes Sigmund Freud, Katharine Hepburn, Bryan Ferry, Kylie Minogue and Dita Von Teese.

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In this article in AnOther, Jones talks about her inspiration for creating the collection of artworks

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Improv Everywhere ‘Conduct Us’

The Improv Everywhere crew are at it again… the latest mission involved putting a Carnegie Hall orchestra in the middle of New York City and placing an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. With mixed results, the orchestra responded to the conductors, altering their tempo and performance accordingly.