Digital Media in 2014

We’re working with The Samsung Digital Media Awards which takes place on Friday week in the Double Tree by Hilton, Burlington Road, Dublin. The volume and calibre of entries this year is reflective of the explosion in digital media in Ireland. The industry has grown to become one of the country’s most thriving and innovative sectors, generating much needed employment.rsz_digital-media-lawThis is part of a global trend, which sees digital marketing budgets continue to grow in 2014. A recent report from Conservant shows that overall, agencies expect a 20% year-over-year growth in digital spend in 2014, and brand marketers expect a 38% increase.

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Video continues to play a dominant role in digital marketing plans, with advertising and marketing decision-makers saying that spend on video will increase in 2014. Approximately 61% of marketers surveyed plan to use the channel as part of their strategies. Cross-device spend is also set to grow substantially, with 59% of advertisers planning to invest in the channel.

Get the full report here or check out this infographic for more info…

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Content Marketing

Really good infographic on the rise of content marketing…

Content Marketing

And a very useful matrix of what small businesses need to know when it comes to utilising content marketing in the most effective way for their business…

Content Marketing for Small Business

Costumes Parisiens at The Chester Beatty Library

Writing in the Journal des Dames et des Modes, (issue no.11 on 10th September 1912), Lucie Delarue-Mardrus noted: “if it were simply a matter of clothing oneself, fashion would certainly not exist. But it is above all a matter of attiring oneself, and whoever says attire says ornament, and whoever says ornament says art… So, ladies, be stylish. It is a great civic duty. Though Notre-Dame is a cathedral, it is nonetheless une dame. May your exterior be also the cathedral of your soul.”

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The Chester Beatty Library has a wonderful exhibition celebrating this Parisian fashion magazine. Running until March 30th, Costumes Parisiens has almost 150 of the Journal’s unique fashion illustrations. The exhibition is a vivid record of Parisian culture and fashion in the last years of the Belle Époque.

And bringing us bang up to date is Jean Paul Gaultier’s Spring Summer 2014 Haute Couture show in Paris, where he described his inspiration as: “Life is a butterfly! So all the collection is that!”

 

 

 

Tourism in Ireland in 2014

We’ve started working with some clients in the hospitality sector and it has got us thinking about what tourists can expect of Ireland in 2014.

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In the wake of The Gathering, there certainly appears to be an upsurge of confidence in the tourism sector, with independent researchers indicating that the project delivered 250-275,000 overseas visitors in 2013. According to the website, 5,000 gatherings were held in honour of returning friends, loved ones and connections from around the world. The initiative is reported to have generated double digit growth in the number of US tourists visiting our shores and around €170 million in revenue.

So, where does that leave us for the coming year? Well, Minister for Transport, Tourism & Sport Leo Varadkar is determined to build on this success for 2014 and the focus now is to empower local authorities to lead community tourism initiatives in each area.

The launch of Destination Dublin hopes to grow tourism in the captial and enhance tourists’ experience of the city. The initiative was launched in direct response to feedback from tourists who found the city dull.

And developments like the Wild Atlantic Way, due for launch in March 2014, are certainly on the right track.

The Mercedes-Benz Fashion Week Berlin

Celebrating its 14th season, The Mercedes-Benz Fashion Week Berlin had more than 50 designers present their Autumn/Winter 2014 collections. The luxury car brand used the occasion to unveil Georgia May Jagger as the new face of the Mercedes-Benz GLA, (not bad for a girl who has yet to pass her driving test).

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Current trends in fashion are a mixed bag of embellishment, logo T’s, cowgirl check, florals and denim. We love the soft, pretty hues and ultra-feminine shapes from Jonathan Saunders and Balmain

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Predictions for 2014

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By its very nature, the start of a new year heralds lots of predictions and trend alerts. From wearable technology to the death of Facebook, here are some of the things experts are predicting for 2014.

Almost everyone is in agreement that the coming year will be a challenging one for Facebook, as teens turn away from parents and grandparents watching their every move. The overriding feeling among teenagers is that Facebook is no longer cool and kids are using Twitter, Instagram and Snapchat to share photos and stay in touch with each other, away from prying eyes. Sky News is declaring the social network dead and buried (something we blogged about last summer) and The Huffington Post has11 reasons to quit Facebook this year.

Silicon Republic is predicting that the adage “work is what you do, not where you go” will never be truer than in 2014 and Social Media Today is forecasting a killer year for social media and small business with 11 web marketing and social media trends that will shape 2014

For the movies buffs among you, Movie Insider is predicting a year of sequels and remakes and Pinterest has a world of fashion trends. The BBC asked its panel of experts for the big news stories of 2014 and the International Business Times takes a look at the travel trends for the coming year. Wherever 2014 takes you, have a good one! And, whatever your resolutions, just remember…

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