Digital Media in 2014

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We’re working with The Samsung Digital Media Awards which takes place on Friday week in the Double Tree by Hilton, Burlington Road, Dublin. The volume and calibre of entries this year is reflective of the explosion in digital media in Ireland. The industry has grown to become one of the country’s most thriving and innovative sectors, generating much needed employment.rsz_digital-media-lawThis is part of a global trend, which sees digital marketing budgets continue to grow in 2014. A recent report from Conservant shows that overall, agencies expect a 20% year-over-year growth in digital spend in 2014, and brand marketers expect a 38% increase.

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Video continues to play a dominant role in digital marketing plans, with advertising and marketing decision-makers saying that spend on video will increase in 2014. Approximately 61% of marketers surveyed plan to use the channel as part of their strategies. Cross-device spend is also set to grow substantially, with 59% of advertisers planning to invest in the channel.

Get the full report here or check out this infographic for more info…

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Content Marketing

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Really good infographic on the rise of content marketing…

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And a very useful matrix of what small businesses need to know when it comes to utilising content marketing in the most effective way for their business…

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Predictions for 2014

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By its very nature, the start of a new year heralds lots of predictions and trend alerts. From wearable technology to the death of Facebook, here are some of the things experts are predicting for 2014.

Almost everyone is in agreement that the coming year will be a challenging one for Facebook, as teens turn away from parents and grandparents watching their every move. The overriding feeling among teenagers is that Facebook is no longer cool and kids are using Twitter, Instagram and Snapchat to share photos and stay in touch with each other, away from prying eyes. Sky News is declaring the social network dead and buried (something we blogged about last summer) and The Huffington Post has11 reasons to quit Facebook this year.

Silicon Republic is predicting that the adage “work is what you do, not where you go” will never be truer than in 2014 and Social Media Today is forecasting a killer year for social media and small business with 11 web marketing and social media trends that will shape 2014

For the movies buffs among you, Movie Insider is predicting a year of sequels and remakes and Pinterest has a world of fashion trends. The BBC asked its panel of experts for the big news stories of 2014 and the International Business Times takes a look at the travel trends for the coming year. Wherever 2014 takes you, have a good one! And, whatever your resolutions, just remember…

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Anchorman 2 – The Legend Continues

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We’re big Anchorman fans at The Right Angle and very excited by the cast’s appearance on tonight’s Late Late. Apparently, our very own Bryan Dobson gets a standing ovation from the guys.

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The promotional blitz around the movie has seen viral marketing reach what Variety magazine calls “pandemic proportions”. So much so, that the screen time Will Ferrell has chalked up promoting the movie in character, rivals his time in the film itself.

Catch a sneak preview of what to expect here…

Lily Allen for John Lewis

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When it comes to Christmas commercials in recent years, none is more anticipated than the one from John Lewis.

This year sees Lily Allen make her musical comeback with a cover of Keane’s 2004 single ‘Somewhere Only We Know’ played over an animated woodland tale, which sees a hare make sure his best friend the bear wakes up from hibernation to experience the magic of Christmas morning.

The campaign uses hand drawn animal animations designed by the team who worked on Disney classics such as The Lion King. It’s cute and already has over 10 million views on You Tube, but at a whopping £7 million, it would also need to be very effective…

Planning for 2014

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We’re busy planning for 2014 and it got us thinking about upcoming events. From the Winter Olympics to the World Cup in Brazil, it’s going to be a sports focused year.  And there’s lots to get marketeers thinking as well; find out the marketing trends that could impact on your business with the Forbes list of 14 critical brand and marketing trends for 2014.

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To mark the 40th anniversary of the Rubix Cube, the Liberty Science Centre is hosting an exhibition entitled Beyond Rubik’s Cube. In March, People magazine celebrates 40 years in business and teen girls’ magazine Jackie will celebrate its 50th anniversary.

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In the US, it’s 50 years since the US TV quiz show Jeopardy! was first broadcast on NBC and September will see celebrations to mark the 200th anniversary of The Star Spangled Banner. In film, October 2014 will mark 50 years since My Fair Lady premiered in New York.

Closer to home, 2014 marks the 100th anniversary of  Dubliners by James Joyce and 50 years since the death of Irish playwright, novelist, poet and short story writer, Brendan Behan. The Feile Brian Boru will mark the 1,000th year anniversary of the death of Brian Boru and 2014 also marks the 10th anniversary of the smoking ban in Ireland (a world first, remember).

And in the film world,  we’re very excited at the prospect of the LEGO movie, due for release early next year. Here’s a little clip of what to expect…

 

 

 

Samsung’s $14bn is Biggest Marketing Budget in History

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We’re somewhat staggered by the news that Samsung will have spent $14bn on marketing and promotion of its products this year – more than Iceland’s total GDP. Only time will tell if it works in the battle to take market share from its chief rival, Apple. Reuters has an interesting take on the brand’s efforts, which highlights the money it’s spending doesn’t always bring about the desired result.

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Tifamade

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We love this from Tifamade – sandwiches and cakes on two wheels. Tiffany Iung started delivering sandwiches in and around Paris in 2010 when she was looking for a way to combine her two passions: feeding people and riding her bike.

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It’s homemade food with ingredients carefully chosen from the farmer’s market, all wrapped up in ecological packaging. The sandwiches and cakes are presented in a lovely old suitcase, which is very cute indeed.

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For a cool and quirky alternative closer to home, we love The Cake Cafe in Dublin

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Best Global Brands 2013

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Interbrand has released its highly regarded and closely followed Best Global Brand 2013 chart, crowning Apple as the most valuable brand in the world.

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It’s the first time since the annual measure was created 13 years ago that Coca-Cola has been knocked off the top spot – the soft drinks giant slipped to third, with Google taking second place.

 

 

Peggy Porschen’s Boutique Bakery

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We’ve admired Peggy Porschen’s cakes from afar for quite some time, so we were delighted when a visit (or three!) to her Belgravia parlour didn’t disappoint. Open daily, this boutique bakery serves a freshly-baked ‘ready to eat’ collection of cupcakes, layer cakes and coveted confections. Everything we sampled was delicious but the Strawberry and Champagne cupcake was a hands-down winner. Worth checking out next time you’re in London.

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